Rajesh Srivastava is a seasoned business leader, bestselling author, mentor, and corporate coach with decades of experience driving innovation across organisations. He has served as CEO of JK Helene Curtis, and his insights into leadership, strategy, and customer-centric growth have made him a respected voice in management circles. Rajesh is the author of The New Rules of Business and The 10 New Life Changing Skills, both published by Penguin Random House and recognised nationally; his work has also been translated into Korean, reflecting international appeal. An engaging educator and speaker with deep expertise in organisational transformation, Rajesh helps audiences rethink traditional frameworks and embrace forward-thinking approaches that shape future-ready ideas.